During our last group meeting we were supposed to generate wild ideas connected with our project. For this aim we used mainly Brainstorming and Brainwriting methods. You can see our session mood board above. Later, we started to analyse our ideas. We created first task lists. The most important ideas for further development were:
-Sweden vs Finland AM market analyse and worldwide companies comparison
-creating and implementing a survey research
-presenting a Persona.
One of our tasks is to map the Finnish industry and make a comparison to other countries. In the first step we will look global and then more closely just to Sweden and Finland. For this purpose each of us will study another continent and show the results in an electronic version. Later, we will focus on Swedish and Finnish industry.
Furthermore, our group thinks that it is important to get to know the customers needs and expectations. It is also significant to recognize the companies marketing strategies, customers and other companies features. We are trying to find the best way to carry out such a survey to get as many answers as possible to further analyse.
In addition, we want to create a Persona who will show our potential customer. It will represent its needs, expectations, conditions, channels to reach, interests, dreams, skills, relationships with technology, its reasons to use or buy a AM product and motivation.
For now these are some of our most important ideas. We will try to do our best to develop and implement them :)
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