Plan for rapid prototyping covers

Hypothesis

1. Additive Manufacturing is not accepted/acknowledged.

2. New partner companies for EOS are needed.

3. EOS can have more satisfied customers.

Method/Tools

1. First of all we want to draw up a survey. We did not decide yet which tool are we going to choose. We are planning to send this survey to different companies world-wide and maybe even to some customers. Furthermore, we are going to analyse it and compare to other already found surveys about additive manufacturing. In addition, we want to see what are the main differences between Swedish and Finnish industry and how the branding and marketing strategies look like. Moreover, we are planning to present companies located all over the world and find their currently issues and achievements. Our final product is going to be a wide study report. Supplementary findings are going to be shown in form of a Power Point presentation.  

2. We strongly believe that it is necessary for the company to find new partners to develop. Firstly, we are going to focus on the Finnish industry. Later we are planning to study an opportunity of creating a cluster and finding possible members, to list them and propose to EOS. For this purpose our group needs to do a huge research- from searching through different already existing clusters, LinkedIn groups, Facebook pages to studying fairs attendees, conferences participants and technical associations members. We need to find possible customers in different fields of industry and propose them a better solution- EOS products. Hopefully, they will show interest in a further cooperation. A calculated business case is going to be created. 

3. Our group wants to create a potential customer- a Persona. Additionally, we will compare different aspects of competitors products and branding methods to achieve an objective opinion if the customer wants to pick EOS or not- if not then we are going to figure out the reason and present possible solutions. Therefor a survey can be also helpful. We are going to analyse past EOS customers, their business cases and find conclusions what could be done in a better way, what went wrong or what was the main purpose why the cooperation went well.